An expert in entrepreneurship argues that greater diversity is the key to corporate creativity.
When Riitta Katila looks at old photos or movies about the space program of the 1960s, she sees one common thread among the people depicted there — homogeneity.
The engineers and technicians who first put humans on the moon were, almost without exception, white and male.
While society has come a long way in the decades since, Katila, who is an expert in technology strategy and organizational learning, says there’s still a long way to go. She notes that companies need innovation not only to reach the top, but to stay there. And now more than ever, innovative companies should be hiring, promoting, and listening to a broader range of voices.
The good news is that innovation can be taught. It’s like a recipe, says Katila, who encourages entrepreneurs — even those who have already built successful companies — to seek out mentors who can help them navigate the future. More important, those same entrepreneurs need to proactively identify mentors who can empower their team members to think like innovators too, as Katila tells Stanford Engineering’s The Future of Everything podcast, hosted by bioengineer Russ Altman. You can listen and subscribe here.
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